About

Content Strategy with Purpose & Precision

I’m a Senior Content & SEO Strategist with experience building content systems, brand messaging, and performance-driven strategies across agency and in-house environments. My work centers on helping brands clarify their voice, strengthen their digital presence, and create content that supports audience needs and organizational priorities.

I’ve partnered with cross-functional teams across regulated and B2B industries to develop content strategies, brand frameworks, and web experiences designed to scale. I specialize in bridging strategy and execution—translating research, insights, and positioning into content systems that perform.

My background includes a Bachelor of Arts in Advertising, certifications in SEO, analytics, and generative AI, and hands-on experience leading content initiatives across web, editorial, and lifecycle channels. I approach content with discipline, curiosity, and a focus on measurable outcomes.

When I’m not working on content strategy, I’m continually refining my craft through research, experimentation, collaboration with cross-functional teams, and publishing my poetic works.